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About Us
We work with you to create an optimal solution for supercharging your company for maximum profitability

A company is in business to make a profit. It’s that simple. There is no higher priority.

The Profit Experts™ has been created with one objective - to assist our clients in reaching their full profit potential. We provide products and services to give you the talent for:

Knowing where the profit dollars are hidden in your company
Avoiding the decision traps that exist in every business environment
We are not going to give you a set of rigid "rules" or "procedures" that are easily forgotten or ignored. Our services are designed to augment your knowledge and business experience by adding a level of financial sophistication to your company without the usual pain and suffering associated with studying financial subjects.

Our goal is to create a permanent “Profit Mentality” in your business. We work with you to produce an informed profit mind-set that permeates every aspect of your operation.

Please feel free to contact us with any questions you may have.

Fred Parrish, President and CEO
Fred Parrish is the Chief Executive Officer and Founder of The Profit Experts™. During a 34-year career he has held positions from staff accountant to CEO in both public and private companies with revenues ranging from $2 million to $3.5 billion. Fred has served on the Board of Directors for 12 organizations in aerospace, manufacturing, healthcare services, insurance, international missions, technology and document management. He has extensive experience in directing and overseeing company operations, managing corporate resource development and directing strategic planning for domestic and international organizations. With this broad experience in both operations and financial management in a wide range of industries and at all levels of the organization, he has developed a proven process for optimizing operational analysis, dynamic cash flow management, staff efficiency planning, profit mining and organizational development. He is the author of The Profit Mentality, a guide for maximizing entrepreneurial success by taking control of the financial dynamics critical to profitability. Fred is a speaker and instructor on subjects related to profit and cash flow optimization.
Mark Goodwin, Affiliate and CFO
Mark Goodwin is an affiliate and CFO of The Profit Experts™. He has over 35 years of professional experience in audit, financial management, business process improvement and business software applications in both large and small companies. He spent 16 years as a controller or CFO in the refining, manufacturing and financial services industries. In those roles Mark acted as a change agent by providing hands on leadership to restructure operations for profit improvement while developing and implementing the strategic financial plans to optimize cash flow and improve capital utilization. He also spent 11 years in financial business process consulting assisting management teams in the selection and implementation of enterprise resource planning systems and processes to improve company operations. He holds a Bachelor of Science in Economics and a Masters in Business Administration from the University of Tulsa.
Michael Gish, Partner and CFO
Michael Gish is a partner and CFO of The Profit Experts™. He is a seasoned entrepreneur and management consultant with extensive experience driving financial and operational improvements for companies from $1 million to $400 million in annual revenue through all phases of the corporate life cycle, including start ups and distressed firms. Michael has helped companies in various manufacturing, industrial, service, technology, and retail industries to implement business turnaround plans, cash flow improvements, planning and analysis, working capital efficiency projects, asset sales and bankruptcy reorganization plans. He led turnaround and restructuring efforts for companies in the debt and equity portfolios of a major hedge fund and retail bank and provided restructuring advisory services for debtors and creditors involved in Chapter 11 bankruptcy proceedings. Michael is a Chartered Financial Analyst (CFA), a Certified Insolvency and Restructuring Advisor (CIRA), and also holds a Certification in Distressed Business Valuation (CDBV). He holds a Master of Business Administration and a Bachelor of Science in Mechanical Engineering, both from Southern Methodist University.
Edward Lamb, Partner and CFO
Edward Lamb is a partner and CFO of The Profit Experts™. He is a seasoned manager and entrepreneur with over 34 years in CFO, Controller and Treasurer roles leading organizations within technology, manufacturing, aerospace/defense, food processing and distribution industries sized from startups to $1.5 billion conglomerates. He has written and implemented internal controls and procedures for public and private corporations to include installation/implementation of ERP/ERM systems. His skills include both cost accounting and revenue recognition with over 15 years of both SEC reporting and government contracting. In addition, Ed has extensive business turnaround and mergers/acquisitions experience with aggregate valuations in excess of $1 billion. Ed holds a Bachelors degree in Accounting from Colorado State University – Pueblo and an MBA from Golden Gate University.
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Client Testimonial
…improvement in margins and profits will come from increased awareness of the impact of the many variables affecting profitability. But I think it’s safe to say that our investment in this process has already paid off and will continue to pay big dividends in the future.
Vice President, Metals Processing
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